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Aiming to end the destructive effects of fashion to the environment, Greenpeace has collaborated with several prominent brands, encouraging them to promote ecologically safe practices.
Image courtesy of Aduldej at Freedigitalphotos.net
International environmental organization Greenpeace's campaign for a toxin-free future for fashion through its Detox Catwalk program is on full throttle. The group released recently an updated list of brands, which have made great strides in ensuring that their products pose no ecological risks.
Launched in 2011, Greenpeace's Detox Catwalk calls on fashion companies to eliminate the use and release of all hazardous chemicals from their supply chains and products by January 1, 2020. The program runs on the principles of prevention and precaution, transparency and 100 percent ecologically safe production.
After doing its analysis, Greenpeace assigns brands one of three rankings: the Detox Leaders or companies that lead the industry in working towards a toxin-free future with credible timelines, concrete actions and on-the-ground implementation, the Greenwashers or Detox-committed brands that have failed to take action towards eliminating their use of hazardous chemicals and the Detox Losers or companies that refuse to take responsibility for their toxic footprint and have yet to make a credible Detox commitment.
Currently, Greenpeace's list of Detox Leaders is composed of adidas, Benetton, Burberry, C&A, Esprit, G-Star Raw, H&M, Inditex (includes Zara), Levi's, Limited Brands, Mango, Marks & Spencer, Primark, Puma, Uniqlo (Fast Retailing) and Valentino.